Air France presents Joon – its new airline

Joon logo Image by Air France

The airline will start operating medium-haul flights from Paris-Charles de Gaulle (CDG) this autumn, followed by long-haul flights in summer 2018.

Joon is especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology. This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.

Joon FleetJoon Fleet / Image by Air France

Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France.

Joon is a lifestyle brand and a state of mind. Short, punchy and international, the name Joon is designed to address a worldwide audience. Its visual identity is based on an electric blue colour code symbolizing the airline’s dynamic attitude, as well as the sky, space and travel. The uniform of Joon’s flight attendants will be inspired by the new fashion codes, basic and chic.

In the Air France-KLM Group’s brand portfolio, Joon is Air France’s complementary younger sister, which will also inspire its customers to travel with its elder sibling. This new airline will be managed by Jean-Michel Mathieu, CEO of Joon. As such, he will join the Air France Executive Committee.

— Air France