Qantas’ new (new) look

Qantas Livery 2016 Image by Houston Group

Not even ten years passed since Qantas refreshed its look. At that time the company was introducing Airbus A380 to its fleet and that deserved some tweaks. This time Qantas is introducing Boeing 787 Dreamliner entering service next year.

This change is the fifth time the famous kangaroo tail (the ‘roo as they call it) has been updated after it has been introduced. “Since the image of a kangaroo first appeared on a Qantas aircraft more than 80 years ago, it’s come to represent the spirit of Australia. When passengers see the Qantas tail at airports around the world, it’s a symbol of home,” said Mr Joyce, Qantas group CEO. “We wanted to make sure our brand remained familiar but we also wanted it to be more modern and dynamic, like the 787 and like Qantas.”

Quantas Livery 2016Image by Houston Group

The new design was overseen by Qantas consultant designer, Marc Newson, in partnership with Australian design agency Houston Group. “This new brand is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth. A silver band now extends from the tail to the rear of the fuselage, to give a more premium feel. The typography for the word Qantas, which measures almost two metres high on the 787, has been carefully streamlined.

Qantas 2016 LiveryImage by Houston Group

And Qantas will appear on the aircraft’s belly, so you can tell when it’s the national carrier flying overhead,” Mr Newson said.

New Qantas B787 CabinsImage by Qantas

Beside new livery Qantas’ Dreamliners will be fitted with redesigned seats and entertainment system. Dreamliners will seat just 236 passengers. And not just Business but Economy cabins will receive significant upgrade. Economy passengers will have more room – including an extra inch of seat pitch compared with the national carrier’s A380 – and an all-new seat. It features a new personal device holder and USB ports; more storage areas; a seat-back mood light designed to minimise disturbance for other passengers; and a high-definition entertainment touchscreen that is five per cent larger. “We’re also redesigning the in-flight experience for the Dreamliner, from rethinking our menus to making better use of the self-service bars during different phases of flight,” added Mr Joyce.