Alaska Airlines to retire Virgin America brand in 2019

Alaska Airlines Boeing 737 interior Image by Alaska Airlines

Alaska Airlines and Virgin America shared their vision for the future of the combined carrier, as the company solidifies its status as the West Coast’s premier airline.

After careful consideration, the combined company will adopt Alaska’s name and logo, retiring the Virgin America name likely sometime in 2019, company announced yesterday. However, the combined airline will adopt many of the brand elements that Virgin America enthusiasts love about their favorite airline, including enhanced in-flight entertainment, mood lighting, music and the relentless desire to make flying a different experience for guests. The goal is to create a warm and welcoming West Coast-inspired vibe.

Alaska has been actively growing the airlines’ newly combined networks since closing the merger in December. Earlier this month, the airline announced 21 new markets with 25 new daily departures out of San Francisco, San Diego, Los Angeles and San Jose, California – marking the largest addition of routes in the company’s history.

In addition to low fares, network growth and award-winning service, Alaska will spend the next few years making major enhancements to its already award-winning guest experience and incorporating favorite elements of the Virgin America experience.

— Alaska Airlines