Dragonair officially becomes Cathay Dragon

Cathay Dragon A330 Image by Cathay Dragon

Dragonair is officially rebranded as Cathay Dragon, bringing it closer to Cathay Pacific. This transformation will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.

The Dragonair-to-Cathay Dragon brand conversion process started in early 2016 following an initial rebranding announcement in January. The most visible change to date, which has received an overwhelmingly positive response from passengers, has been the progressive introduction of the new Cathay Dragon livery, which includes the iconic Cathay ‘brushwing’ logo, serving as a strong visual association to the integrated airline group that offers an expansive regional and international network.

The rebranding, however, encompasses far more than simply a new name and look. It will introduce both airlines to a wider audience, from the growing inflow of overseas passengers who are more familiar with the Cathay Pacific brand, to the increasingly large numbers of Cathay Dragon passengers from Mainland China who seek the convenience and assurance of an internationally-recognised premium airline with global connectivity.

Cathay DragonImage by Cathay Dragon

Cathay Dragon, which operates a fleet of 42 passenger aircraft serving 52 destinations, has earned a well-deserved reputation built on its distinctive Chinese culture and hospitality. And while the rebranding brings many new benefits to its customers, the airline will retain its contemporary Chinese character.