JetBlue announced yesterday it intends to launch multiple daily flights from New York and Boston to London in 2021 – the carrier’s first European destination.
The new routes, which will be served by Airbus A321LR single-aisle aircraft, will mark the first-ever transatlantic service offered by the airline. JetBlue is evaluating which London airports it will serve.
Known in the U.S. for having the most legroom in coach, live television at every seat, free Fly-Fi broadband internet, complimentary snacks and soft drinks, and great customer service, JetBlue’s entrance into the transatlantic market will introduce a new era of customer-focused, low-fare travel for both leisure and business travelers. The airline’s Mint premium experience, which disrupted transcontinental travel in the U.S. with accessible fares and a thoughtful reinvention of the business class cabin, promises to offer transatlantic customers a fresh choice.
Growth into Europe is the next natural step in JetBlue’s focus city expansion strategy, with London being the largest destination not served by JetBlue from both New York and Boston. The new service will strengthen JetBlue’s relevance in its two largest focus cities while also answering calls from loyal business and leisure customers who have, until now, been forced to fly other carriers to and from London.
The A321LR will allow JetBlue to tap into new long-haul markets that were not previously accessible with its current single-aisle aircraft. JetBlue will initially convert 13 aircraft in its existing A321 order book to the LR version with the ability to convert more.
Today, JetBlue serves nearly two dozen countries. The airline has been flying internationally for nearly 15 years with a significant portion of its operations in the Caribbean and Latin America with flights reaching as far south as Ecuador and Peru. Unique to European expansion plans, JetBlue has created an internal team to begin the certification process for ETOPS, which permits extended operations for two engine aircraft over water.
Additional details about specific schedules, when seats will go on sale, as well as more information about transatlantic Mint, Core and much more will be announced in the coming months.