Virgin Atlantic has announced yesterday the launch of three new ways to fly economy as part of a multi-million pound investment.
From spring 2018 the company will introduce ‘Economy Delight’, ‘Economy Classic’ and ‘Economy Light’ tickets. The three new ways to fly will allow customers to choose the product that suits their budget and travel style but with included meals and inflight entertainment in all of them.
Economy Delight will offer: a seat with 34 inch legroom, priority check in and boarding as well as advanced seat assignment. Economy Classic will now offer free seat assignment – providing extra reassurance for families and groups that they can sit together. The new Economy Light ticket will always offer Virgin Atlantic’s lowest fare – making long haul travel affordable and accessible for millennials, and customers jetting off on city breaks.
Chief Executive of Virgin Atlantic Craig Kreeger said: “We’re unveiling the biggest change to our Economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin”.
The three new ways to travel are part of a wider investment in Virgin Atlantic’s Economy cabin. At a time when most airlines are packing seats onto planes, Virgin Atlantic is investing in extra leg room. The airline is retrofitting its fleet to provide up to 36 Economy Delight seats on every flight – offering customers an even comfier journey with spacious 34 inch legroom. All customers travelling in Economy will continue to enjoy a three course meal plus complimentary drinks and snacks. For the first time Virgin Atlantic is introducing automated bag drop at London airports. Four kiosks will open at London-Gatwick (LGW) this summer, followed by a further 18 kiosks at London-Heathrow (LHR) from winter 2018. Every single seat in Economy now offers a personal USB charging point and every route offers access to high speed Wi-Fi.
And in spring 2019, 12 new Airbus A350-1000 aircraft will join the fleet offering even more comfort and reliability. With new airplanes the company will introduce brand new Economy cabin designed with Virgin Atlantic’s customers in mind.
— Virgin Atlantic